TARGET: Seniors with mild cognitive impairment who can perform most daily functions but have trouble or become confused with other tasks , such as following a medicine regimen and managing their finances.
BAIT: Free lunch seminar provides both food and conversation to lonely.
RASCAL: Financial representative speaker
STRATEGY: Well rehearsed, carefully scripted sales presentation designed to prey upon seniors fears to pitch high commission, high surrender charge products, often unsuitable to them.
FOCUS: Get senior to schedule follow up appointment for completing paperwork.
OUTCOME: Seniors use big chunk if not most of their savings to buy something the senior does not understand and that will disappoint them, and tie up thier money for years, maybe until they die.
REMEDY: Community partners working with seniors can report fraud to Securities Regulators, and abuse to Adult Protective Services.
Home Care Path LLC http://homecarepath.com coordinates staff to assist seniors with daily chores preventing the senior from getting so run down they end up in the emergency room or permanantly placed in an assisted living facility. Home Care Path senior care staff have been trained to spot and report concerns of fraud and abuse.
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