Wisconsin Dells What Does Shifting Local Advertising Dollars Mean?

The Wisconsin Dells area is actively supporting a top down shift of local advertising dollars. Traditionally the Wisconsin Dells area business operators voluntarily contributed a percent of their net profit to a local promotional organization as membership dues.

The Village of Lake Delton finance committee is delivering 10 thousand dollars per room to local hotel operators who upgrade their lodging to a franchise modal.  Franchise modals require the local hotel operator to contribute a percent of their gross profit for royalties as well as an additional percent for an advertising mandate.  The advertising mandate is money sent to the corporate chain to nationally advertise the brand.

Local hotel operators who transition to a franchise now have an economic modal that shifts the money once voluntarily contributed to the Wisconsin Dells area promotional organization out and in to the corporate franchise budget.  This is de-funding the local promotional organization which pools resources and lessens the value of their advertising approaches.

This top down de-funding of the local promotional organization can be felt already by Wisconsin Dells area business operators in the form of a decrease in visitation to their location.  Wisconsin Dells Conventions HUB staff are busy developing cost effective options area business operators can employ to populate their location.

The Wisconsin Dells Conventions HUB staff are developing the promotional services that facilitate the ability of Wisconsin Dells business operators to move from sitting on the side lines to actively participating in the local changes in ways that deliver a profit for their hard work.  The Wisconsin Dells area has entered stage II of the convention hosting industry.