Friday, July 19, 2019

Wisconsin Dells Extreme Heat Effects Commerce

High temperatures and humidity create oppressive heat across the Wisconsin Dells area.  This extreme heat contributes to a drop in individual financial transactions.  This dynamic occurs despite being in the peak of visitation season in the Wisconsin Dells area.

Younger and older family members do poorly with extreme heat.  This means outdoor non-water related business operations experience a dip in traffic.  Walking between retail and liquor with beverage providers is diminished.  Simply, the visitors tend to do less - and opt for comfort with the extreme heat.

This means individual business operators have fewer transactions which results in a decrease in the contribution to the premier resort tax fund.  This can be unnerving for business operators who see this as the best time of the year for receiving visitor revenue.

In down town Wisconsin Dells the public library is designated as a cooling center for visitors to seek respite from the intense heat.  The Wisconsin Dells Conventions HUB staff reminding readers that a safe vacation is a fun vacation.

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