Thursday, February 28, 2019

Wisconsin Dells Convention Hosting Stage II Spill Over

The Village of Lake Delton has given the Kalahari Resort 10 million publicly collected dollars to build a convention center ( 212 thousand square feet) capable of serving large regional - national groups.  This is located in the Wisconsin Dells area which is a small rural resort community with the primary industry being summer tourism.

Peak visitation for the range of summer tourism for the Wisconsin Dells area is about June 15th to about August 15th.  The increase of the number of tourist's visiting during this time period creates an increased demand for hotel rooms.  The increased number of visitors staying over night results in a lower supply of available hotel rooms.  Spill Over is an expected activity during this period of time.

Spill Over occurs when the convention hosting resort reaches maximum occupancy - and must turn visitors seeking hotel space away - to another area operation.  Spill Over is a desired outcome.  Spill Over is initial evidence for the need of the Village of Lake Delton to be providing financial incentives to franchise hotel operators for locating in the Wisconsin Dells area.

The most likely time span to capture evidence of spill over would be the peak visitation range from about June 15th to about August 15th.  Central to the huge monetary investment in what is being called Stage II of the Wisconsin Dells Convention Hosting Industry - is the ability to track and report this evidence as a piece of the local economic impact secondary to the effort.  This will be necessary to communicate with accuracy the value being created through this top down effort.

The Wisconsin Dells area has entered stage II of the convention hosting industry.  The community is hoping the convention center can be operational within the 4th quarter of 2019.

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