Monday, March 22, 2010

homecarepathseniorcare

Starting Senior care business in south central Wisconsin. Home Care Path LLC. Discussing pictures for the pamphlet and web site. Considering picure of self as youngster and saying I want to stay home when I become a senior. And possibly picture of stately looking ancestor in chair and have it read a seniors home is their castle. Kind of a different twist to the typical senior care communication. Will be important to identify the audience. Typically one markets to referral sources. Pharmacy, social service staff, county elder care service's etc. Nice to have a message that speaks to both seniors and the referral sources.

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