Home Care Path is preparing their submission for the Wisconsin Governor's Business Plan Contest. This involves communicating the benefits to the multisided digital platform. It will be helpful for those reviewing the submission to understand how the Home Care Path digital platform is designed to facilitate buyer - seller over lap.
Buyer- seller over lap is activity where the digital platform is able to steadily convert some of their customers in to providers. This is growth producing activity that assures over all sustainability. This digital platform has a cross sided connecting virality - meaning either side brings in both customers and providers.
Example: A family care (customer) giver needs time off for a wedding and connects with supportive care staff on the digital platform to help out. The supportive care staff (providers) explain the easy utilization of the digital platform - and when the family care giver's duty to family reaches completion the person offers their service as a provider on the digital platform. The consumer converted to a provider. Now marketing their service through the digital platform to their base across social media sites and community connections.
A provider is called on by their family to help with urgent elder care needs. The provider soon realizes the help needed requires more than one person. The provider (customer) connects with supportive care (providers) staff through the digital platform to fill the need. The provider converted to a consumer. The consumer can now explain the means to access help through the digital platform reaching their base across social media sites and community connections.
The ability to use the digital platform is easily demonstrated - creating cross side opportunities - where either side brings in both customers and providers. This is organically inherent in the utilization process which strengthens the over all digital platforms sustainability.
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