Starting to see some privacy notices arrive in the mailbox. Basically privacy notices assure the consumer that the commerical use of their personal information respects certain principles. Most companies draft a privacy policy from industry standard principles which include:
Security- Take steps to assure that information collected from consumers is accurate and secure from unauthorized use.
Access- Consumers have a way to view, and challenge the accuracy and completeness of data being used in their behalf.
Choice- Consumers can identify the type and amount of information that can be used beyond the immediate data collection point.
Notice- Consumers are able to view a copy of the companies information practices before submitting personal information.
Privacy notices are monitored by the FTC The Federal Trade Commission under authority granted by Section 5 of the FTC Act which prohibits unfair or deceptive marketing practices. The FTC frowns on deceptive statements within privacy notices.
The value, and importance of a persons personal information is becoming more evident with the increased availability of computer data storage. Privacy notices communicate the companies understood responsibility for proper utilization of an individual's personal information.
Home Care Path www.homecarepath.com provides non-medical in home custodial care for seniors in south central Wisconsin.
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