Wisconsin Dells Convention Hosting Stage II Data Deficit

The Village of Lake Delton has given the Kalahari Resort 10 million publicly collected dollars to build a convention center ( 212 thousand square feet) capable of serving large regional - national groups.  This hefty investment will require ongoing analysis of utilization.   The stronger the use the greater the return on investment.  The hope is the convention center can be operational within the fourth quarter of 2019.  There is no data until the convention center becomes operational.

Once the Kalahari Resort Convention Center is operational - the process will generate information important for ongoing analysis.  Until the convention facility is operational - the area is experiencing a data deficit.  The convention facility staff, the non-local convention organizers, and the convention attendees all stand to benefit from this huge space.

Expect the convention facility to track total group numbers, staffing levels, session density, hours of empty space, and more.  Increasing the Kalahari Resort Convention Centers data capture will help attendees, and expand the industry's potential to improve the over all guest experience.

The convention organizer will track attendee engagement, attendance rates, undisclosed expense,  perceptions of lighting, noise, air quality and more.  Compiling data for ongoing analysis can help quantify individual variables that play a role in the probability of a return visit to the Wisconsin Dells area.

Vendors that supply the convention center with food items, uniform clothing, fluid beverages and more will have data sets that support facility utilization.  Vendors have suggested this large new facility could attract groups year round- like the Wisconsin Dells used to experience with the annual World Wide Church of God visits.

The goal of the data collection and ongoing analysis is to improve the performance of the convention facility and increase the over all probability of the attendees making a return visit to the Wisconsin Dells area.  The desired outcome is the group participating in the convention experience will plan to return to the Wisconsin Dells area again.

The Wisconsin Dells area has entered stage II of the convention hosting industry.  The community is hoping the data informs the participants of ever stronger means of utilizing this huge new space.