The Wisconsin River is a riparian , navigable body of water fully stocked with trophy size game fish flowing directly through the Wisconsin Dells Commercial District. The key concept being the way family participation in shoreline fishing corresponds to softer visit months of May and September.
An initiative to properly manage access while targeting promotions to enhance visitor numbers through May and September broadens season length. This book ends peak visit months which accommodates business owners who flea in the winter to operate additional businesses in a warmer climate.
Shoreline fishing creates a family participatory sport amenity with a documented history of supporting ancillary business models. The sale of souvenir style clothing and measuring sticks would be an early stage bench mark to demonstrate success.
Shoreline fishing places a family in Wisconsin Dells which creates a greater opportunity for City businesses to increase revenue in the softer months through additional foot traffic. Family shoreline fishing is typically a portion of the activity for the planned day.
This means families who shoreline fish do so for about 2 hours, with additional plans to eat, shop, and take the haunted bus tour- etc. Fishing licenses are fairly inexpensive and the varied equipment is portable. Area businesses could readily adapt to offering the products fishing families prefer to consume.
This is a paradigm shift requiring the viewer to perceive the inherent value of a complex natural resource when properly utilized bolstering revenue though the provision of very little monetary investment. Growth follows a consistent period of embedding the amenity in the existing advertising efforts.
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