Wisconsin Dells Understanding The Promotion Causes Visitation Formulary

The Wisconsin Dells area is placing a stronger focus on how efforts of promotion drive visitation.  Business operators can evaluate the visitation to their location in relation to the traditional organization that collects membership dues and receives some premier resort tax money to collectively pool resources and promote the Wisconsin Dells community.

The Wisconsin Dells area has a much higher than normal business lease failure rate due to the high cost of importing labor from outside of the Country.  This means the Wisconsin Dells area has fewer individual business operators performing financial transactions that contribute a portion to the premier resort tax fund.  Simply the traditional promotional organization is receiving less and less as their percent of the premier resort tax is shrinking - this is a funding loss.

The Village of Lake Delton is providing financial incentives ( up to 10k per room) for hotel franchise operators to locate in the Wisconsin Dells area.  Hotel franchise modals require a percent of the gross be contributed back to the corporate office for royalties and a percent of the gross goes back as an advertising mandate to promote the brand on the national level.  This is shifting local dollars that were once voluntarily contributed to the traditional promotional organization in to corporate franchise budgets to advertise their brand- this is a funding loss.

The Wisconsin Dells will benefit from a promotional approach that delivers digital content across varied networks.  This will engage a demographic with a higher per household level of disposable income.  Consistent delivery of data packets created in a timely fashion with location specific images enhances credibility which improves visitation.  This is innovation designed to reduce cost while producing a more beneficial outcome.  The Wisconsin Dells area has entered stage II of the convention hosting industry.