Wisconsin Dells Critical Lack Tilts Community Promotional Efforts

The critical lack in the Wisconsin Dells area is labor.  The Wisconsin Dells area must import their labor from outside of the Country through the Federal J1VISA Programming.  The high cost of importing labor from outside of the Country creates a much higher than normal business lease failure rate across the Wisconsin Dells area.

The higher than normal business lease failure rate means fewer business locations performing the financial transactions that contribute a portion to the Premier Resort Tax fund.  A lower collection of money for the Premier Resort Tax fund - means a smaller percentage of the total fund will be assigned to the local organization that pools resources to promote the whole Wisconsin Dells area.

The traditional Wisconsin Dells community wide promotional organization is receiving less money from their portion of the Premier Resort Tax fund. This is important because the traditional promotional organization has become more dependent upon the Premier Resort Tax fund with the Village of Lake Delton funding hotel conversions to franchise modals.

Franchise hotel operators must contribute a percentage of their gross to the corporate office as royalties and an advertising mandate.  The money that local hotel operators once sent to the traditional community wide promotional organization now goes over to the franchise chain budget - a loss for pooled local advertising efforts.

Wisconsin Dells business operators are feeling this change as a decreased visitation to their location.  Promotional efforts drive visitation.  Wisconsin Dells Conventions HUB staff are busy developing more innovative, cost effective, services local business modals can use to populate their location.  This will become essential with the changes across the Wisconsin Dells area that are making past applications much less effective.