Wisconsin Dells Economic Obsolescence Commerical District

Large lodging properties embedded with attractions and retail shopping outlets re-created the way visitors now experience Wisconsin Dells.  This shift in the business model moved the receptacle for incoming tourist dollars. This was an external economic force adversely effecting the municipal budget. 

The economic obsolescence arose from outside the individually owned commercial property.  A newer , better, consumer option was the primary contributor of diminished downtown Wisconsin Dells commercial district revenue. 

The commercial district has experienced less and less consumer use.  The municipal authority unable to comprehend this external economic change interpreted the commercial districts fall in to disuse as being caused by characteristics of individual property. 

Rather than seeing the real external cause as the larger, newer attractions the municipal authority blamed the characteristics of individual property.  This produced an over reach in the enforcement of building regulations- which expanded in to the residential district. 

The focus was to punish individual property owners as a way to improve commercial district performance and bolster municipal funds to better balance the now tight budgets.  Evidence for the over reach is the increased number of properties owned and maintained by the City of Wisconsin Dells.

Activity to alter individually owned property , despite 10 years of effort, has not increased the number of downtown shoppers or elevated property value. It may seem ok now, to try another approach. 

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