Saturday, April 3, 2010
Do Senior Care Business Models Change??
The answer seems to be faster than the speed of light. The key to operating a successful senior care business is being able to adapt to changing times. What was working last year, or even six months ago, maybe different from todays approach to senior care. Try to keep your business plan fluid. You want to know what you have, the availability of the target population, and some successful selling tactics. Fluidity means understanding the variables. Size of delivery area is a variable. The owner can expand or contract the size of the area being served to help meet financial projections. The age of the member being served is a variable. The Senior care business may serve individuals from 65 to older, or decide to include those above 50 years of age. The menu of services is a variable. The senior care operator may limit service provision or add more services (painting, lawn care) depending on consumer need. When a senior care business quickly adds a service that staff can provide to the population in need, we witness adaptation to change. Thinking along these lines help the senior care provider remain competitive.
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