Wisconsin Dells Convention HUB is a long term intervention designed to raise visitor calculations above the existing consumer base. This is being called - developing new audiences for the Wisconsin Dells area.
The Wisconsin Dells area has constructed several new buildings and added more attractions and amusements only to serve the existing consumer base. The new buildings and amusements shift the flow within the existing consumer base - meaning the more recent business modals grab a higher percentage of the existing area consumers - pulling off of nearby business providers.
Wisconsin Dells Convention HUB is an intervention at the community level implemented to raise annual visitor calculations above the existing consumer base - demonstrating true economic growth for the area. From the perspective of the entire Wisconsin Dells community you want to see all business modals serving additional consumers - rather than a newer business modal maintaining operation by pulling customers from a nearby business provider.
By developing new audiences - Wisconsin Dells Conventions HUB is adding to the existing consumer base - inflating visitor numbers that will require business modals to be open longer hours and serve more people. This applies directly to the commerce needed to demonstrate evidence of real economic growth for the Wisconsin Dells area.
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